We will meet or beat any verifiable price for like merchandise, once. No hidden gotchas.


Our pricing policy at Chicago Wine Cellar Expert is simple. We offer the best products at the best prices, period. We back-up that best-price policy with our guarantee.

We will meet or beat any verifiable price for like merchandise, once. No hidden gotchas. Just a succinct statement of our policies.

We understand that times are challenging. The price you receive from Chicago Wine Cellar Expert will represent our best efforts to beat the competitions’ pricing. However, we have no idea when a competitor might lower a price by throwing a banner across his website with a limited time offer, perhaps for the next three days.

If you see a competitor offering a better price, tell us. Let us know the website address. When we verify the price and verify that this price is for like merchandise, we will sell you that product at a better price. It’s that simple.

Terms and conditions:

Verifiable price:

Verifiable means verifiable. Tell us the website. Email or fax the written quote to us. The verifying information must be in our hands before a price can be given. If you choose not to provide us with what we ask, then we can’t provide a price.

We understand how the game is played. We’ve played it. The only way we can know what our competitors are offering is to either see it on a website or on letterhead.

Like product:

When we say like product, we mean like product. If we quote a racking system with millwork components and our competitor quotes a racking system of kits, it’s not like-for-like product. If we quote a cooling system including freight and ducting, while our competitor quotes a system minus freight and ducting, it is not like-for-like.

(This is another reason we need to see the actual quote or the website. For many of you this may be your first cellar. You may not be familiar with the products and terms within this industry. Over 70% of the pricing brought to us as a ‘comparable product’ is either unlike what we’ve quoted or is for a similar system to ours but with parts missing. It’s not your fault. You’re unfamiliar with the products and don’t understand how quotes are worded. We do, and we are happy to help.)

Once, only once:

Last point, we will beat a price once, and only once. As a shopper, finish shopping. Then call us. You have our guarantee. We will beat the price. Don’t throw away this opportunity.

Once you come to us for a better-price quote we assume that you a) are ready to buy and b) have provided us with your best price. If either of the two assumptions is incorrect, you will have wasted a golden opportunity. Do your homework, contact me, and we’re done.

We’ll be here with the very best in products and pricing, along with our award winning design team. You have my word on this.


Rick Grigsby


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  • I vetted seven companies before choosing Rick’s. The job was done beautifully, but what really blew me away was his response to problems after the cellar was installed and paid-for. For three days, Rick lived in my cellar overseeing the fixing of a very finicky cooling unit. That service after the sale is reason enough to recommend him. He truly cares about his work and about people.

    J.P. from Barrington Hills, IL
  • He crawled on his hands and knees though the steam pipes with the building engineer, stood by me during my meeting with the condo association and held my architect’s hand making certain that everything was right. Rick is the best!

    M.L from Lincoln Park, Chicago
  • Rick’s company did an incredible job!

    F.G from Winnetka, Illinois
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